Busae at FIAA 2026: ITS technology in real operation

By Nacho Picazo, Head of Marketing at Busae Published on 28 July 2026

From 22 to 24 September 2026, Busae will exhibit at FIAA 2026, the International Bus and Coach Show, at IFEMA Madrid.

You'll find us in hall 9, stand 9A05, with our ITS platform and real bus technology running live. Over the three days we'll personally welcome transport operators, public authorities, integrators and distributors interested in managing their entire fleet from a single system.

What is FIAA 2026?

FIAA is the leading biennial trade show for the bus and coach sector: a meeting point for manufacturers, operators, fleet managers, public authorities and technology companies in road passenger transport.

The 2026 edition will bring together more than 11,000 professional visitors at IFEMA Madrid and is the ideal place to discover new solutions, compare technologies and analyse the sector's operational challenges.

A stand inspired by a technological bus

We're taking part with our own 21 m² stand designed as a functional representation of a bus equipped with ITS technology. Our goal isn't a conventional equipment display: we want you to see first-hand how an all-in-one ITS solution works and how all its components connect.

You'll be able to walk through a space that reproduces the elements of a real vehicle and understand how the on-board equipment, mobile apps and central management platform relate to each other. At the stand you'll find:

All technology connected in real time

We'll run live demonstrations so you can see how the information generated by the bus's different systems is received, organised and accessed. We don't present isolated devices, but a SaaS ITS platform from which to manage the entire transport operation.

Where to find Busae at FIAA 2026

Our stand will be in hall 9. The map below shows Busae's exact position within the venue.